The Business of Cupcakes class - Le Beau Cake

This class shows you how to go about starting your own cupcake business from home, with great ideas, tips and advice covering everything from the recipe and equipment to advertising and packaging. The second halof of the course covers the practical side of creating beautiful cupcakes.

The Business of Cupcakes class

10:30am - 4:30pm, £165

Owing to the amazing versatility that the cupcake offers, the trend for them continues to go from strength to strength. The world of cupcakes is ever-changing, with new designs, stockists and new equipment appearing all the time.

When Le Beau cake first started, we spent lots of time searching for answers to the many questions of exactly 'how' to go about starting a cupcake business from home. There were pitfalls along the way, but we will share with you our knowledge and tips on how to avoid them so you can be confident in starting up your own business with lots of great ideas and sound advice.

The first half of the class will cover all of the topics below (and lots more...):

  • Using the right recipe to produce delicious cupcakes every time. (You will have an opportunity to taste 'Le Beau Cake' cupcakes and give your thoughts on our recipe)
  • The first steps to starting your business, how to register with your local council and what an 'environmental health inspection' of your kitchen will involve
  • Recommended equipment and low cost ideas for the equipment that you will need
  • Transporting and packing your cupcakes, and dealing with large orders; clever (low cost) ideas that enable you to transport hundreds of cupcakes safely
  • Advertising tips and lots of ideas on how and where to target your advertising
  • Building up good business contacts in your surrounding area and how to maintain these contacts.
  • Pricing
  • The ingredients that we use - and why
  • Posting cupcakes, couriers to use, how to package them, the boxes that you will need, and where to get them from
  • Clever ideas for looking at colour schemes for your cupcakes

For the second half of the class, we will move on to the practical side of how to create beautiful cupcakes! Using sugar paste, you will be shown how to make simple yet effective flowers and decorations using cutters and clever techniques. You will learn how to pipe a beautiful 'rose' swirl with buttercream, and be shown how to use sprinkles and sparkles to get the most out of them.

You will leave at the end of the day motivated, with a box of 12 beautifully decorated cupcakes, a copy of the Le Beau Cake recipe, and confidence in being able to produce professional looking cupcakes.


This class is held in Hertford, Hertfordshire from 10:30am - 4.30pm. Ample free parking is available. The nearest mainline train station is Hertford East. There will be a maximum of 5 people at each class. Refreshments will be served. Please also bring your own lunch.

The class is suitable for students at all levels.

Our classes owe part of their success to the small group sizes and our excellent references from happy customers and class participants. We kindly ask that you double-check your availability before booking a specific date. We are unable to offer a refund for cancellation of a class. In the unlikely event that a class is cancelled by us, a full refund will be given.


This class costs £165. You can pay by credit or debit card, or via your Paypal account.




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